Invest for the medium and long term: not the next few months
Reasonable diversification: do not have all your eggs in the one basket
Quality of investments: quality investments are particularly important when markets are under pressure and falling.
Obtain good advice: on your financial affairs
The cycle lives on: Markets go up and down but over time, there are more ups than downs.
Hold a selection of growth assets: Growth assets are investments such as shares, property and futures & hedge funds. They may be more volatile and higher risk but they provide good capital gain. Even retirees need a percentage of their portfolio in growth assets.
Avoid fads: Investment fads come and go but the basic principles of investing remain intact. What appears to be the "best thing since sliced bread" today will often be tomorrow’s disaster. Stick with good quality managed funds that can ride out the ups and downs.
The Golden and Eternal Rules of Investing